PILLAR 2 · DIGITAL ADVERTISING

SEO takes months. Ads work tomorrow. Both together? That's the engine.

We run Google Ads, Local Service Ads, and Meta retargeting for service businesses across Central Illinois. Every dollar tracked. Every lead recorded.

KPI analytics dashboard showing digital advertising campaign results
THREE CHANNELS. ONE GOAL.

We run the ads that actually make the phone ring.

Not every ad platform makes sense for every business. We pick the right mix and manage all of it.

Google Search Ads

Someone types "plumber near me" or "emergency AC repair Morton IL." Your ad shows up at the top. They call you. That is Google Search Ads. You only pay when someone clicks, and we make sure that click goes to a page built to convert — not your homepage.

Local Service Ads

Google's pay-per-lead program. You only pay for actual calls and messages — not clicks. Your business appears at the very top of search with a Google Guaranteed badge. We handle the setup, verification, and ongoing optimization so you get quality leads at the lowest cost.

Meta Retargeting

Someone visits your site but does not call. We show them your ad on Facebook and Instagram over the next 30 days. This keeps your business top of mind until they are ready to book. Retargeting turns "almost" into "booked."

OUR APPROACH

We never send paid traffic to your homepage.

Your homepage is for browsers. Paid traffic needs a page with one job: get the lead. We build dedicated landing pages for every campaign — matched to the keyword, the service, and the location. One message. One action. No distractions.

This is the difference between a 2% conversion rate and a 15% conversion rate. Same ad spend. Five times the leads.

15%
Landing page conversion rate (vs 2% homepage)
5x
More leads from the same ad budget
Clean modern workspace showing landing page design on dual monitors
WHAT WE MANAGE

The full list. No surprises on the invoice.

Every advertising client gets the same level of management. Here is exactly what is included.

Keyword research and competitor analysis
Campaign structure and ad group setup
Ad copywriting and A/B testing
Dedicated landing page design and build
Call tracking with recorded lines
Conversion tracking (calls, forms, chats)
Negative keyword management
Bid optimization and budget pacing
Monthly performance Scoreboard report
Retargeting pixel setup and management
Geographic targeting by service area
Weekly campaign monitoring and adjustments
WHY US

What makes our ad management different.

1

You own everything

Your ad accounts. Your landing pages. Your data. If you leave, you take it all with you. We do not hold your business hostage.

2

Plain-English reporting

No jargon-filled PDFs. Our monthly Scoreboard tells you: how many leads, what they cost, and which ones turned into jobs. That is it.

3

No long-term contracts

Month-to-month. If we are not making you money, you should not be paying us. That keeps us accountable and you in control.

THE BIGGER PICTURE

Ads are Pillar 2.
They work best with the other two.

Ads bring leads fast. SEO brings them for free. Reviews make them trust you before they call. Together, that is The Local Lead Engine.

FREE AD ACCOUNT AUDIT

Find out if your ad spend is working.

We will review your current campaigns, show you what is wasted, and tell you exactly what we would do differently. Free. No pitch. Just data.

Takes 30 minutes No commitment required Bring your current numbers